🍷 Built for direct-to-consumer wineries

Wine club software that keeps customers coming back

Quaffable helps wineries turn one-off visits into ongoing customer relationships — without adding more admin or tools.

Stripe Verified PartnerShopify Partners

Why staying top-of-mind gets hard

After the cellar door buzz fades, staying top-of-mind feels impossible.
Without consistent touch points, even your best customers drift away.

Without a system

Declining engagement

John Smith

$75 AUD lifetime purchases
"Hopefully finds you in a store when they get home"
Visited cellar door, bought a bottle

One-time visitors rarely return. Low lifetime value, missed opportunities, and manual processes drain your time.

With a simple system

Recurring revenue engine

John Smith

$375 AUD lifetime purchases so far
Club member
Newsletter reader
Visited cellar door, bought a bottle
Quarterly subscription
Birthday voucher

Automated engagement drives loyalty, subscriptions, and 5x lifetime value—all without the busywork.

Quaffable brings your wine club, customer data, and follow-ups together — so customers don’t fall through the cracks.

Everything you need to grow direct-to-customer sales

Powerful tools designed specifically for wineries

Clubs

Run flexible wine clubs with automated billing, shipments, and allocations — without the admin overhead. Reduce support requests by letting members manage their own details.

Read More
Free until 2027

Customer CRM

Build stronger DTC relationships with full context of every customer - not just transactions

Read More
Free until 2027

Business Intelligence

See what’s working — and where customers drop off.

Read More

How It Works

From setup to scale in three simple steps

01

Quick Setup

Connect your ecommerce platform or point of sale tool, import your existing customer data and product catalog. Our onboarding team gets you up and running in days, not months.

02

Engage & Grow

Launch targeted campaigns, automate club shipments, and use data-driven insights to optimize your direct-to-customer strategy.

03

See What’s Working

Watch your club membership and revenue grow with automated retention programs, upsell opportunities, and customer insights.

Frequently Asked Questions

Built to be simple, reliable, and easy to trust.

Want to see if Quaffable is a good fit?

See how Quaffable helps wineries run wine clubs, manage customers, and build stronger repeat sales.

No commitment. No credit card required.