Customer CRM, Built for Wineries
See everything about your customers in one place — without juggling systems.
Orders, wine club status, history, and notes, all together.
See Quaffable CRM in Action
See how wineries actually manage customer relationships with Quaffable
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Unified Customer Profiles
- Everything about a customer, in one place.
- Contact details (email, phone, address)
- Orders across wine club and one-off purchases
- Wine club memberships and tier
- Lifetime value and total spend
Wine Club–Aware CRM
- Live wine club status (active, paused, cancelled)
- Tier history and upgrades
- Skip / hold history
- Upcoming and past shipments
- Club tenure (how long they’ve been a member)
Customer Segmentation
- Club members vs non-members
- Tier-based segments
- Top customers by spend and engagement
- Customers at risk of dropping off
- Location-based segments
Internal Notes & Flags
- Add private notes to customer profiles
- Flag VIPs or special handling requirements
- Track preferences (favourites, allergies, delivery notes)
- See who last updated the record — and why
Order & Interaction History
- Full customer timeline — purchases, shipments, and changes
- Club shipments and outcomes
- Payment issues or failed charges
- Manual adjustments logged
Search & Quick Access
- Fast access for cellar door and customer support teams.
- Fast search by name, email, or order
- Recently viewed customers
- Simple, uncluttered UI
Customer CRM FAQs
Common questions about managing customer data with Quaffable
Ready to stay on top of every customer relationship?
See how Quaffable helps wineries stay organised, responsive, and personal as they grow.